Redesigning Online Grocery Shopping

What is the sweet spot for online grocery shopping? How is the interaction different from the brick-and-mortar experience? What are the possibilities to make it more of an enjoyment than an errand? This video is my personal work for Human-centered Service Design class at IDEOU. You can view the overall Customer Journey Map here. I also chose a specific service moment to explore deeper, which resulted in this Service Blueprint. Have fun watching and reading! Drop me a comment if you are interested or have any feedback to better design our shopping experience!